SEO - Gapwise Consulting

eCommerce SEO

We are eCommerce SEO specialists which makes all the difference. ECommerce SEO differs from lead generation sites in many ways which is why so many struggle to get great results. Here are just a few factors with eCommerce SEO:

There are often tens to hundreds of thousands of keywords to rank for. The large number of possible keywords driven by the large number of products and categories. This means it is critical to get the keyword optimisation right. Without understanding exactly what your user search intent and terms are, you won't be able to correctly optimise your website and growth organic traffic.
Data and insights are extra important. There are usually thousands of pages and sometimes hundreds of categories for each website. Without a clear data-driven approach, SEO can seem overwhelming and lack focus. It is important to be able to understand where to focus your efforts for best results.
User engagement is critical. While this is true of all SEO, the implications for eCommerce are usually much broader. It means that even your pricing plays a role in your SEO. If users find your pricing too expensive they will immediately leave your site, which is basically low user engagement in Google's eyes, which means your rankings will drop. There are loads of user engagement elements that you absolutely must understand and deal with.
Well-defined product categorisation is a must. Your product classification will affect your internal linking structure and the authority of parent category pages. With poor product categorisation and poor internal linking your category pages won't have high authority, won't rank well and won't be bringing in the traffic your want.
Earning user trust is essential. It doesn't take much to break user trust on the website, e.g. some poorly designed pages, several missing images, a slow website, low quality product descriptions etc. For people to buy from your store they must trust you, and your website plays a major role in that trust. Trust is also a factor that Google is actively looking out for, so you must get it right.

Our SEO Offers

SEO Analytics

Get a proper analytics setup, gain insights on your performance and track improvements. SEO analytics should be addressed early on in your business. If you haven’t got the proper setup and tracking sorted, this needs to be done asap.

SEO Audit

A deeper understanding of your SEO issues and what is holding your growth back. If you are unsure about how well your SEO is performing, whether there are issues, or if your strategy is appropriate then this is the place to start.

* conditions apply. Your store must meet the minimum monthly revenue requirement and is dependant on current availability.

SEO Strategy

Get clarity and direction with your SEO. Find out your competitor positioning, market opportunities and a roadmap for SEO success. If you are serious with your SEO, a strategy is the place to start.

SEO Plan

Let us work with you to get SEO working for your eCommerce store. We create a clear strategy and then execute everything from technical SEO, to product descriptions to link-building. Get involved yourself for faster results.

* conditions apply. Your store must meet the minimum monthly revenue requirement and is dependant on current availability.

Interested?

If you are interested our SEO offers or just want to find out more, please contact us via the form below, ring us, or book your free, no-obligation strategy session.

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Book in your strategy session to find out how you can improve your SEO today.