Our Approach

The purpose of our data-driven approach is to ensure that businesses have clarity and direction in growing their eCommerce store.

Data can no longer just be an after-thought or last resort when things aren’t working. It must be integrated in with the entire marketing approach.

Our four categories of products will each help to drive more insights, quicker actions, clearer decision making and better results.

Business Intelligence Tools

Business intelligence is about transforming data into actionable insights that inform decision making. At Gapwise Consulting we use best-in-class data visualisation and exploration tools to analyse your eCommerce data.  From this, you will receive deep insights into your online performance.

Samples of business intelligence tools include:

  • Neto Sales dashboard
  • Google Analytics dashboard
  • Google Search Console keywords dashboard
  • Marketing positioning dashboard

These tools are designed to answer your questions and provide key insights when you need them. Practically, this means being able to respond as soon as issues and anomalies arise, and not 6 months down the track.


An audit is a much deeper analysis on a specific area of your marketing designed to find out what exactly is working, what isn’t and what your next steps should be. An audit may be called for if you want to find out if your marketing efforts are working well, if you want to reduce wasted spend, want to maximise proven opportunities, or if you suspect poor performance.

Audits we currently offer include:

  • Google Ads Audit
  • Google Analytics Audit
  • SEO Audit

Data-Driven Strategies

Strategies are about bridging the gap between your current
position and your desired position. Once we understand your current position and your goals, we undergo extensive analysis which includes competitor analysis, market analysis, historical performance and more. Along with our market expertise we craft proven steps for taking your business forward over the next 12 months to 3 years.

Our strategies include:

  • SEO Strategy
  • Digital Strategy
  • Google Ads Strategy

Implementation Plans

Our implementation plans are about focusing on the activities that will drive the optimal results based on your desired goals. We use our data-driven approach to continually validate our activities, demonstrate results, prioritise tasks, get feedback and focus on what works.

A ‘set and forget’ approach to online marketing is dangerous
for you business and for your wallet. In order to grow effectively there must be constant feedback about what is working best and what isn’t.

Data-driven implementation should involve a clear strategy, but it must also must incorporate a feedback loop of hypothesis, testing,measuring and adjusting. This is the only way to ensure that your business grows in capability and can take on your competitors.

Implementation plans include:

  • Search Engine Optimisation
  • Google Ads
  • Facebook Ads