Data-Driven SEO Strategy
For Maropost Commerce Cloud Stores

Frustrated at poor SEO results? There is a lot more to SEO than just ‘SEO Activities’. Results come when results are actually earned.

If you want to understand the big picture of eCommerce SEO and how/why it is so different from other SEO, book in a strategy call. We’ll go through everything from market positioning, product focus, user engagement, macro and micro analysis, as well as the typical SEO factors. We’ll show you how your store, your strategy, and SEO work together to achieve genuine results.

Get Your Free, Highly Actionable Strategy Session!

3 Levels of Insights with Specialised Business Intelligence

Macro Analysis

Micro Analysis

Health Audits

Importance of Macro Analysis

Analytics must be actionable. A list of 10,000 keywords does nothing. Macro analysis turns mountains of data into structured, actionable insights. This is a key foundation for knowing and capitalising on short, medium and long-term opportunities before your competitors do.

Macro Analysis provides actionable insight via:

A taste of what’s involved:

Our Power BI Market Positioning Dashboard

Please note: you are not required to ‘interpret’ the dashboard yourself, we highlight key findings and insights in the main deliverable

"From the start our experience has been fantastic. Gapwise Consulting truly make sense of eCommerce SEO. Their analytics and insights are on another level and has meant we are able to understand exactly what to focus on and why. We use Gapwise Consulting for both strategy and implementation, even after 2.5 years with them, our traffic has still been doubling year-on-year. Before Nigel and team, we could get no traction despite multiple attempts with others. An amazing job all around."

Want A Free Demo Of Our Macro Analysis? Book A Session Below

Micro Analysis Highlights "The Next Focus Area"

With limited time, budget and energy you can’t afford to invest resources where you won’t get a return. Good SEO considers the business, the workload and even cash-flow when developing clear, practical next-steps. Micro-analysis is about prioritising efforts (in the context of a larger strategy) to see where the effort should be focused on “right now”. Micro analysis will filter out the hundreds of things that could be done, or even should be done, to give you the next few items that will be most effective at growing your business.

Micro Analysis provides actionable insight via:

A taste of what’s involved:

Our Power BI Market Scenario Modelling Dashboard

Please note: you are not required to ‘interpret’ the dashboard yourself, we highlight key findings and insights in the main deliverable

Get A Free Micro-Analysis Walkthrough with YOUR store!

Health Audits To Keep Your Site Is Running Smoothly

Both Users and Google require your store to be functioning well. It should be a smooth experience no errors, and result in maximum engagement. This means all links are working correctly, images are optimised, product filters (including item specifics) are correctly configured, meta tags are optimised, products belong to the correct categories and more. Regular audits ensure your website is in a healthy state and everything is in order. Issues flagged in health audits should be addressed as soon as possible, otherwise, poor user experience and poor Google performance will negatively affect your revenue and growth.

Health Audits To Be Regularly Conducted Include:

A taste of what’s involved:

Our Power BI Maropost Commerce Cloud Dashboard

Please note: you are not required to ‘interpret’ the dashboard yourself, we highlight key findings and insights in the main deliverable

Get Your Free Technical SEO Audit

Our SEO Strategy Package

Our SEO strategies are design to provide you highly actionable insights that will impact your store across shorter term questions such as “what should I focus on this month” to long-term strategies that will help you surpass your competition.

Pricing varies depending on the size of the industry (based on number of keywords and the analysis required). Typically it costs $4,000 for a full SEO strategy in most industries. Our clients find that this cost is paid many times over with the growth experience along with added clarity and direction.  If you are interested but unsure about the pricing or what’s included, please book in a free strategy session where we’ll give you loads of insights with YOUR store and where you can understand more about how the SEO strategy can propel your business forward.

If you have any questions please contact us.