Data-Driven SEO Strategy
For Maropost Commerce Cloud Stores
Frustrated at poor SEO results? There is a lot more to SEO than just ‘SEO Activities’. Results come when results are actually earned.
If you want to understand the big picture of eCommerce SEO and how/why it is so different from other SEO, book in a strategy call. We’ll go through everything from market positioning, product focus, user engagement, macro and micro analysis, as well as the typical SEO factors. We’ll show you how your store, your strategy, and SEO work together to achieve genuine results.
Get Your Free, Highly Actionable Strategy Session!
3 Levels of Insights with Specialised Business Intelligence
Macro Analysis
- Competitor Analysis
- SEO Market Positioning
- Clear Long-Term Strategy
Micro Analysis
- Thorough Keyword Analysis
- Prioritised Focus Items
- Clear Implementation Plan
Health Audits
- SEO Audits
- Maropost Specific Insights
- Clear Action Items
Importance of Macro Analysis
Analytics must be actionable. A list of 10,000 keywords does nothing. Macro analysis turns mountains of data into structured, actionable insights. This is a key foundation for knowing and capitalising on short, medium and long-term opportunities before your competitors do.
Macro Analysis provides actionable insight via:
- Classification of 1000s (to 10s of thousands) of search terms that directly relate to the search performance of you and your competitors. This will help you understand how users search, how to structure your website and what categories/pages should be created or removed.
- The 'market demand' (based on organic search terms) of products and categories across your industry. This allows you to understand the size of each niche and make decisions about which categories to focus on in the medium to long term, as well as provide data-driven support for the acquisition of new product lines.
- The competitor performance across all category groups and keywords enabling you to see which competitors are 'winning' in each niche. This provides the ability to reverse-engineer the successful strategies/approaches applied by your customers that attract traffic and engage customers.
A taste of what’s involved:
Our Power BI Market Positioning Dashboard
Please note: you are not required to ‘interpret’ the dashboard yourself, we highlight key findings and insights in the main deliverable
"From the start our experience has been fantastic. Gapwise Consulting truly make sense of eCommerce SEO. Their analytics and insights are on another level and has meant we are able to understand exactly what to focus on and why. We use Gapwise Consulting for both strategy and implementation, even after 2.5 years with them, our traffic has still been doubling year-on-year. Before Nigel and team, we could get no traction despite multiple attempts with others. An amazing job all around."
Want A Free Demo Of Our Macro Analysis? Book A Session Below
Micro Analysis Highlights "The Next Focus Area"
With limited time, budget and energy you can’t afford to invest resources where you won’t get a return. Good SEO considers the business, the workload and even cash-flow when developing clear, practical next-steps. Micro-analysis is about prioritising efforts (in the context of a larger strategy) to see where the effort should be focused on “right now”. Micro analysis will filter out the hundreds of things that could be done, or even should be done, to give you the next few items that will be most effective at growing your business.
Micro Analysis provides actionable insight via:
- Considering all your current pages that bring you organic traffic along with the keywords, keyword impressions, traffic and ranking to give you insight into how your are currently obtaining traffic.
- Using scenario modelling to demonstrate the expected return if pages, or categories were able to improve its ranking by 'X' positions in the search results. This helps identify 'candidate pages' that have to potential to give you the best return for your effort. E.g. improving a keywords rank from position 30 to position 15 will not increase your traffic, but improving a keyword from position 8 to position 5 could double your traffic for that keyword.
- Analysing candidate pages by conducting competitor analysis and SEO factor analysis to identify priority focus areas/pages along with project tasks of what should be done to improve rankings.
A taste of what’s involved:
Our Power BI Market Scenario Modelling Dashboard
Please note: you are not required to ‘interpret’ the dashboard yourself, we highlight key findings and insights in the main deliverable
Get A Free Micro-Analysis Walkthrough with YOUR store!
Health Audits To Keep Your Site Is Running Smoothly
Both Users and Google require your store to be functioning well. It should be a smooth experience no errors, and result in maximum engagement. This means all links are working correctly, images are optimised, product filters (including item specifics) are correctly configured, meta tags are optimised, products belong to the correct categories and more. Regular audits ensure your website is in a healthy state and everything is in order. Issues flagged in health audits should be addressed as soon as possible, otherwise, poor user experience and poor Google performance will negatively affect your revenue and growth.
Health Audits To Be Regularly Conducted Include:
- Technical SEO audits that identify issues on your website that affect SEO performance.
- Sales analysis across categories and products. Unexpected negative changes in sales across categories and products can highlight issues with user experience, competitiveness, technical issues and more. Sales drops in some areas could be masked by increases in other areas, hence insights should be easily available from the high-level to the granular.
- Custom data crawls to help identify products and categories with issues. By developing custom rules for your store and regularly running automated audits you can easily pick up on issues that would otherwise be missed. E.g. 'all products in a select category must have a certain set of products specifics filled out' or 'products should have at least 3 images'. We even set up audits such as 'the top of page category description should be at around 70 words for all category pages that generate more than 20 sessions/month of organic traffic'
A taste of what’s involved:
Our Power BI Maropost Commerce Cloud Dashboard
Please note: you are not required to ‘interpret’ the dashboard yourself, we highlight key findings and insights in the main deliverable
Get Your Free Technical SEO Audit
Our SEO Strategy Package
Our SEO strategies are design to provide you highly actionable insights that will impact your store across shorter term questions such as “what should I focus on this month” to long-term strategies that will help you surpass your competition.
Pricing varies depending on the size of the industry (based on number of keywords and the analysis required). Typically it costs $4,000 for a full SEO strategy in most industries. Our clients find that this cost is paid many times over with the growth experience along with added clarity and direction. If you are interested but unsure about the pricing or what’s included, please book in a free strategy session where we’ll give you loads of insights with YOUR store and where you can understand more about how the SEO strategy can propel your business forward.
If you have any questions please contact us.