Practical web, AI and systems consulting — for growing businesses and ecommerce.
We help businesses use technology where it earns its place — connecting systems, automating manual work, improving ecommerce performance and building the operational tools your off-the-shelf software can’t. Without losing control of how the business actually runs.
Four service lines. One concrete starting point in each.
Each lane has a clear foot-in-the-door offer so you can start small and see how we work before committing to more.
Ecommerce growth
SEO, Google Ads, product content optimisation, Google Shopping & Merchant Center, Klaviyo / email marketing, analytics, conversion improvements.
Business systems & AI Implementation
Process capture & documentation, system integrations (Zapier / n8n / API), AI note-taking, customer-service tool setup (Gorgias, Reamaze), spreadsheet-to-tool conversions.
Custom software & portals
Operations portals, custom dashboards, stock / bundle / order workflow tools, staff-facing tools, reporting layers, custom integrations and system overlays that sit beside Shopify, Neto or your existing stack.
Websites & local SEO
Marketing websites, landing pages, Google Business Profile optimisation, local citations, on-page SEO, local keyword strategy, and Google Ads for local intent.
Looking to see where AI can help your business?
You’re not alone — it’s the question on every owner’s mind right now. Here’s how we think about it.
Don’t get lost in the AI maze.
AI is everywhere right now. New tools every week, each one promising to change your business. The result is a lot of noise, a lot of confusion, and a lot of business owners asking the same questions quietly — because no-one wants to admit they’re not sure.
We’ve been working in this space for years. Building it, deploying it, governing it inside real businesses. So when AI genuinely belongs in your operations, we know where it earns its place — and when the smart move is to leave it out, we’ll tell you that too.
Where do I start?
What AI tools are actually right for my business?
How do I build an AI strategy?
Am I paying too much for tools that don’t help?
How do I save time with AI?
Am I missing something my competitors aren’t?
Will my team actually use any of this?
How do I keep control of what AI does?
Who can I actually trust to help?
If any of these are on your mind, that’s exactly what we help with.
And it’s why our method always starts with the same question — see below.
Don’t just throw AI at your business and hope it works.
There’s a method to this. Here’s how we approach it on every engagement.
Start with a purpose, then choose the right tool.
Purpose first. The right tools, software, AI and processes in the middle — all governed. Measurable improvement at the end. The same method, every engagement.
We don’t just consult on AI for ecommerce.
We built the platform.
Most consultancies recommend AI tools. We built one — and we use it ourselves on every ecommerce engagement.
GetStoreIntelligence.com
AI for ecommerce that you can actually put in production.
Every change reviewed. Every change reversible. Every change traceable. The governance layer that lets multi-store operators adopt AI without quietly damaging the store — the thing the off-the-shelf MCP and chat tools don’t do.
Suggest, don’t apply
Every AI-proposed change is reviewed by a human before it touches the store.
Recorded & reversible
What changed, when, by whom, why. One-click revert on anything.
Govern by category
Per-category rules, prompts and standards — not one prompt for everything.
Measurable
Per-page, per-product scoring. You can see what improved and what didn’t.
Real businesses, real outcomes.
A selection of projects across ecommerce, operations and SME systems work.
“We’ve worked with Gapwise Consulting continually for years with SEO, websites and custom software. The business growth has been amazing and I am so impressed at how well custom software works for us. Highly recommended.”
Kevin · Amazing Christmas · 7x growth over 4 years
“As a small business managing over 6,500 products, we’ve found SEO to be incredibly time-consuming. Despite being in business for 15 years and investing heavily in third-party services, our SEO results were underwhelming. Gapwise’s tools are such a game-changer. It’s remarkably easy to use and delivers fast, effective results.”
Michael Newman · Everything Fabric · 6,500+ products · 15 years in business
“We engaged Gapwise Consulting after conducting a review of several companies as we were seeking a more hands-on and results-focussed agency. They were able to assist us with our SEM strategy and within a few weeks we had seen marked improvements across all the KPIs we were monitoring. We thoroughly recommend Nigel and Gapwise.”
Christine Kelly · Discrepancy Records Group · over 1 million product listings
Some of who we’ve worked with.
A selection of businesses we’ve delivered for across web, SEM, custom software and AI implementation.
Have a system, process or growth problem you want fixed?
We’ll help you identify one improvement worth fixing first. No pitch, no hard sell — just a conversation about what’s actually slowing the business down and whether we can help.